HB MarCom’s programmatic approach - tailored for your unique situation

  • Define specific AR goals that support your  business goals

  • Identify and prioritize analysts who influence buying decisions and market trends related to those goals

  • Develop a strategic cadence of interactions to create, nurture, and support analyst relationships, and position your solutions for research coverage and recommendations

  • Use a mix of briefings, demos, and inquiries to engage in discussions that inform analysts and provide insights into your roadmaps, messaging, positioning, and other strategies

  • Measure outcomes against predetermined KPIs and adjust as needed to align with new initiatives or company goals

HB MarCom Services

  • Strategy

    Program Development

    Program Execution

    Briefing & Inquiry Management

  • Program review

    Insights analysis

    Interaction cadence review

    Recommendations for course corrections

  • Office hours

    Team mentoring

    Short and long-term leave coverage

  • Strategic planning for the road to an MQ or Wave

    RFI strategy and management

    Commissioned research programs

  • Commissioned research and digital asset strategy and management

    Analyst webinar management

  • Analyst event development, management and staffing

    Industry event 1:1 staffing and management