Collaborative. Creative. Passionate about Analyst Relations.

Holly Barnett, owner and principal advisor of HB MarCom is an experienced strategic communications leader with a passion for helping technology leaders experience the unmatched value analyst relations can deliver throughout an organization. 

With a unique blend of experience supporting companies ranging from Fortune 100 to scrappy startups, Holly approaches every analyst interaction as a unique opportunity to deliver value to her clients and develop relationships that can pay dividends for decades.

  • Comes up to speed quickly

  • Experienced in cybersecurity, cloud, DevOps, AI/ML, data integration, fintech, mobile, managed services, and more

  • Consistently progresses analysts from awareness to advocacy

  • Has participated in 100s of analyst interactions including briefings, inquiries, event 1:1s, analyst days, SAS and advisory sessions, webinars, and more

  • Successfully designs unique approaches to solve bespoke marketing and competitive challenges.

A proven track record of delivering targeted ROI

LACEWORK

Developed program from the ground up; achieved 100% inclusion in category research in just one year; increased potential analyst advocacy by 88% YoY (combination of familiarity and sentiment)

SUTHERLAND

Developed the company’s first programmatic Analyst and Advisor Relations program; Increased revenue potential associated with analyst and advisor-driven sales by more than 20% YoY.

IBM

Led AR teams supporting IBM Services, MobileFirst, and Tivoli; co-led AR for landmark Apple + IBM partnership; created a “One IBM” framework for mobile solutions across all business units. Led team with record 35 Leadership rankings in tier-one analyst reports in a single year.

UL

Activated industry analysts as a communication channel to increase awareness and demand in a new market

PKWARE

Put analysts at the center of a marketing and messaging makeover, and improved advocacy in the process.

FIDDLER LABS

Mentored in-house team to help insert the company into industry conversations including inclusion in a Gartner Cool Vendor report.

IBM - Sutherland - Lacework - CloudFoundry - Samsung- Persado- PKWARE - VISA - fiddler.io - UL - HULFT - Tetrate.io